Tourism web marketing and beyond by Michela Mazzotti

Tourism Web Marketing and Beyond by Michela Mazzotti will fill your knowledge base of online promotion.

STRATEGIES AND TOOLS

This is knowledge that is critically researched in the book, also adding strategies and tools that you probably did not know yet.

DESCRIPTION

Visibility, parity rates, tourism web marketing strategies and more; what does it really take to succeed in the world of tourism? What are the most effective strategies for doing so?

The goal of this guide is to reframe the idea of business in the hospitality world in a comprehensive way, from theory to practical insights, from everyday life to web marketing, starting again from the hospitality and the human side. The concept conveyed by the work is that only those who manage to differentiate themselves, identifying their uniqueness and communicating it effectively, will be able to succeed in an increasingly complex and articulated tourism reality.

A NEW BUSINESS IDEA

Written in simple language and published by Hoepli, this volume is useful both for those who have never started out; and for those who want to understand what is wrong with their strategy and thus want to start again from the beginning.

Tourism Web Marketing and Beyond by Michela Mazzotti, in short, redefines the business idea of the sector, taking into account the first imperative: differentiate yourself with criteria.