Weird glasses, social glasses!
There are peculiar glasses that seem to be created especially to be photographed, posted, shared... among these strange glasses how can we not count the canary glass, the shoe glass, the puffer fish glass, the hourglass glass, the Coso, made famous by Dario Comini's cocktail, the bathtub glass, the pipe glass, the pop corn glasses, the tomato glasses and the many enamel or copper mugs... and whoever has more, shares more!
A social t umbler is social because it surprises, it is a histagrammable tumbler that is photographed and posted because the customer tastes first with his eyes. Surprising a customer means getting great word-of-mouth publicity and thus having done a perfect job of drink-marketing.