Burn Your Menu by Lorenzo Ferrari (more than 1,000 copies sold in the very first few months) will reveal how to turn your menu into a very powerful sales and persuasion tool, using the MENUENGINE Method.
WHAT IS MENUENGINE?
The MENUENGINE Method is a revolutionary system that can increase your profits by up to 25 percent; all without making your customers spend more, without doing any kind of advertising, and without putting a single foot in the kitchen.
If you believe that it is not possible to make more money with less effort from your restaurant, BURN YOUR MENU will show you that the opposite is true; this is with real, concrete examples that anyone, even beginners, can understand.
The author and his team have been successfully using the MENUENGINE Method for years throughout Italy in any business related to catering: restaurants, pizzerias, osterias, wine bars, trattorias, hamburger shops, cafeterias, diners, street food, cocktail bars, and the list could go on.
THE AUTHOR.
Lorenzo Ferrari is the author of BURN YOUR MENU and the creator of the MENUENGINE Method .
In recent years he has directly and indirectly helped hundreds of restaurateurs, throughout Italy, to revolutionize their menus increase their profits by
leaps and bounds.Today he devotes himself to consulting and writes about catering for several industry blogs and for La Madia Travelfood.
In BURN YOUR MENU he reveals all the behind-the-scenes details of his work so that you, too, can achieve the same results, even if you have none, little or a lot of experience in the restaurant business.
"Before you put your menu in the hands of your customers, be sure to put it in Lorenzo's hands-he knows what to do with it!" - Gregg Rapp, the world's most famous menu engineer.
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