Food marketing vol. 2 by Carlo Meo

WHY READ IT?

If you want to find answers and these and many other questions.
Why are banks closing in cities and hamburgers, bistros and restaurants opening in their place?
Why do we increasingly eat out and when we are at home reheat something ready-made or wait for a meal cooked by others to arrive?
Will Cracco be able to sustain himself in the Galleria in Milan?
Is Paris still the capital of food chic and London of innovation?
Is superfood a marketing genius and pastry the indulgent sin of our times?

HOW HAS FOOD CHANGED

Food has become an urban language, a narrative of our cities, a sector of the experience economy, but above all a business, because only cities can guarantee the concrete economic results.
In cities, the food product becomes a concept that interprets people's new consumption meanings and needs new formats to be sold.
Anatural evolution of the previous Food Marketing, this book explains how to succeed in the new world of food, in the evolution of traditional marketing towards experience design and highlights trends and opportunities for companies and entrepreneurs, proposing a new model of strategic and operational approach to the market.