I would like to come back to talk about how disenchanted and naïve is the point of view of those who, like me, make judgments only from the outside, and have had experience working in coffee shops simply as an employee or consumer and never as an owner. I would start by saying that it makes no sense, in my opinion, to raise the price of coffee, at least in my city, in such a difficult time. I am not talking about gasoline, fruit or ferries, but coffee. We hear every day about the 'pleasure of coffee,' the 'first coffee in the morning,' and, in general, the 'good coffee that's always there.' That said, who wants to spend €2.10 on breakfast anymore, if not more? If coffee now costs 1.10€ how much will cappuccino cost??! At this point a question arises: will it be true that by raising the price we will make more money, since people are not giving up coffee? I am very skeptical. When our favorite beverage cost 0.90€ for the waiters it was a real treat to keep the tip that most customers left, but with this half-figure, in addition to the mutterings of disapproval we will also have to listen to the perennial jingling of coins that when they serve no one ever has! It would be funny if it were not so sad in times of crisis. No, you just can't think of making coffee cost so much. I am for the anti-crisis breakfasts, the ones promoted by certain cafes. Coffee or cappuccino plus brioches for only 1€, clearly for a limited time, in time slots or only in certain months. However, I have to admit that where they apply these particular promotions, I have been able to see (yeah, I take advantage of them too) that it is always full and the low cost is compensated by the number, in addition to the fact that the customer is at the same time retained. Of course, the bartenders are not the only smart ones, because the customers also know a thing or two. I remember a time when I worked in a busy bar in a tourist area, where every morning a very nice-looking old lady would come in and ask for a small coffee in a large cup with hot water on the side and a pot of milk foam. On balance on the order it turned out to be a simple coffee, but how to make the lady understand that the whole thing would cost well over 1€??! Exactly like those who ask for a macchiatone in which the cup is full instead of a cappuccino (same thing, different costs) or even free snacks with fruit juices as if they were aperitifs or extra pap smacks 'You know, for the kids...' or for the dog!!! And still those who want pistachios and send you back peanuts.... Every day you hear a new one, and it is well known that the more you offer, the more the customer demands, but I can't stand that the cost of 30 milliliters of drink (0 7 grams of powder, whatever) increases so shamelessly.