Did you know. RGmania is a registered trademark!

In 1983 the adventure of RG Commerciale began: founder Giorgio Negri, soon joined by Raffaella Biolchi and Vittorio Biolchi, realized that the world of thehoreca was changing rapidly and it was therefore necessary to give answers to an evolving professional category through the creation of a specialized company, which found in 1987 in Fontana Fredda di Cadeo (Piacenza) the appropriate location to organize the thousands of references handled and welcome the increasingly numerous and demanding customers.

The next step is, in 1999, the birth of the showroom, a two-level space with thousands of products, from glass to porcelain, from bar tools to cookware, from disposables to an infinity of useful accessories on the counter and in the kitchen. To events, initiatives, demonstrations and in-depth days between the late 2000s and the 10s of the new century, we come to the showroom renovation dated 2019, when a total renovation of the interior gives more and more value to the elements of the table.

This was accompanied in 2006 by the creation of thee-commerce, which soon took the name RGmania, with the task of supporting the direct sales activity, thanks to the intuition that a new generation of professionals frequented the web, confronted each other online and would therefore soon learn to make their purchases in that context. Today, our site is one of the main vehicles of sales and communication to a clientele to whom, while continuing our work of selection on a catalog of several thousand references, we continue to reserve the same care and attention as we did forty years ago.

>>> Learn more about our in-store customer services.

>>> Also read about RGLife: RG Commercial: for our first 40 years...we celebrate you!

In this context, let us recall that RGmania is a registered trademark, and therefore legally protected, in the European Union's international classes 8, 21 and 35. Ownership of a registered trademark constitutes grounds for bringing an action for infringement, arguing for the violation of one's rights.

National and EU case law recognizes that a trademark can serve several functions:

- distinctive, of communicating to the consumer about the entrepreneurial origin of the product or service;

- of quality, resulting from associating a particular sign with an enterprise;

- communicative, referring to any information that may be expressed by the distinctive sign used;

- advertising, attracting consumers to certain goods or services;

- investment, a sign used with the function of enhancing reputation and attractiveness.