In recent years, increased consumer awareness has led them to choose healthier and more sustainable lifestyles in every area. Among many, this includes the beverage industry. Thus the need, and consequently the opportunity, has emerged to introduce innovative products to the market that differ significantly from current offerings.
MEMENTO IN THE BEVERAGE SECTOR
After careful analysis, and seasoned with a lot of passion, Eugenio Muraro created a beverage of organic origin, non-carbonated, vegan and gluten free, without alcohol or sugar; all without losing style, elegance and aesthetic taste.
Thus was born MeMento, a blend of aromatic distilled waters that responds to the latest market trends; and to the demands of the most demanding and refined customers.
A versatile base for the creation of cocktails, both alcoholic and non-alcoholic, Muraro's creation appeals to a sought-after target audience, thanks to its unique design and natural, authentic aroma. Its goal is to promote a correct style of eating, at the same time ennobling the flavors and aromas.
The main qualities of this product are its being healthy and natural, pleasant and sophisticated, under the banner of authenticity.
MEMENTO: AROMATIC NON-ALKOLIC BLEND
MeMento comes from a selection of herbs and aromatic plants with beneficial properties, blended according to ancient wisdom.
The components are distilled separately, allowing each fraction to be processed differently to enhance its individual taste. At the end of processing, the elements are combined, resulting in a non-alcoholic yet, at the same time, intoxicating distillate.
Its aroma, fragrant and pervaded with nature, fills the palate and recalls moments of Mediterranean life, thanks to the typical ingredients of this land.
MEMENTO IN PORTO VENERE
An example ofMeMento's use in the mixology world is proposed by Venus bar and the kitchen of Palmaria Restaurant at the Grand Hotel in Porto Venere, in the province of La Spezia. The common goal is "to intercept the new trends of contemporary drinking, which sees a greater demand for alcohol-free and natural products," explains marketing and communications manager Cristina Raso. Thus, thanks to the Grand Hotel's bartenders, 'Sunset in Venere,' a MeMento-based non-alcoholic drink with added flavors of coconut, orange and strawberry, was born. Its role is to enhance flavors and essences creating a refined and intriguing drink.
The staff's goal is to increase MeMento-based preparations. How? "By promoting a healthy lifestyle and at the same time achieving a multi-sensory and complex experience, in harmony with nature thus ennobling the properties of the elements of our land."
Healthy and natural, pleasant and sophisticated; suitable for both non-alcoholic preparations and as an ingredient for alcoholic cocktails; with beautiful and elegant aesthetics. MeMento, what else?
