How do you make judgments about things you don't know and frequent? Personal experience then. All people do is continually utter six little magic words: 'It happened to me for example....' This and that and blah blah blah. So what can a communications major say about how to launch and operate a venue these days? Certainly you have to make an impression, just to use the right terms. Immediacy. Conciseness. Clarity. The content of what we want to advertise will certainly come after word of mouth and the presentation of it. As we have been taught, appearance is what counts. Or does it?
Let us now turn to how to make that good first impression. Certainly those who need to launch a new product, whether it is a venue or otherwise, will agree that social networks are undoubtedly the first and most important channel through which to communicate. Twitter: 140 characters total including spaces to write a message certainly guarantees its assimilation. Who would not read to the end of such a short message? But it is not enough to be laconic, more is needed. But what? Here, asking questions of one's followers would certainly help: they read, they respond, they propose ideas (more or less valid) and meanwhile they are involved. Their opinion is certainly the most important. So let them click Retweet and let them do it all. A smart question would be, for example, 'What would you name your club?' or 'What would you like to find on the happy hour counter?' On the other hand, involvement can happen in a thousand other ways. What guy wouldn't be attracted to an ad like this: 'Opening! Spritz for 1€! And so the guys come: comfy leather sofas, counter always full of canapés, music that leaves you with a chance to understand what the person in front of you is saying, quick and accurate service, people streaming in but you can still breathe. I would say the rest comes with it. We filled a venue thanks to Twitter. Now let's do it with Facebook.
It gets complicated at this point: the presentation should be more in-depth, the photos instead of stock could be real. I would promote Sangria night by adding that photo I took on the seafront of a small Cuban island where in the foreground is a rock on which a pineapple had been abandoned. Captivating and enticing. Hand out flower wreaths to put around your neck: after the evening they will be kept in the car or in the bedrooms and every time you will remember that evening.
Else would be to introduce your event with a catch phrase that is neither trite nor obvious, such as 'We tan you for the holidays! Buy the wig and super-glasses set for €5, then show up at the counter and get a cocktail in the color of your wig!' Promoting events is always the best way to be heard, get out of the fray, and stand out! But do it weekly, opening the event page to friends of friends of friends.
These are just recipes, but remember: all ingredients must be of the highest quality or else a big soup comes out.
