ShowRum is proposed, both as an 'important showcase for producers, and as a vehicle for the dissemination of the culture of rum, its origins and its stages of production; all under the banner of a conscious and balanced consumption focused on the tasting and understanding of the products and the appreciation of their organoleptic qualities.
The data of Rum consumption in Italy, show a growing trend in the consumption of quality and high-end brands, synonymous with an ever-increasing attention of Italians to the quality of products. These data, combined with the passion, the basis of the organization and the collaboration of the biggest international names in the field of rum, have led to the conception of this review, unique and of absolute interest for producers, enthusiasts, buyers, distributors and operators in the sector.
The event, as well as a national and international meeting point for the Italian Rum market and the strengthening of business partnerships between producers, distributors and buyers, is also dedicated to that very large part of enthusiasts who want to expand their knowledge and have a moment of professional and technical meeting with producers and representatives of the various brands.
The event will take place over two days and will showcase the products of leading national and international players in the industry.
Upon purchasing a ticket, the participant will be issued with a ShowRum club card, which can be easily recharged at the accreditation desk and with which it will be possible to make all payments within the event.
Within the event space, visitors will have the opportunity to taste specially selected labels.
Producers, importers and distributors will meet to learn about the latest market trends and create new business opportunities.
During the event, in addition to guided insights - Masterclasses - curated by the brands and industry experts, who will guide participants through the history, tasting and technical details of the production phases of the products, there will also be several moments of involvement, meeting and in-depth analysis with the aim of suggesting a correct approach to rum.
During the event, to better savor the spirit of the event, visitors will be able to relive, glass of rum in hand, the tastes, trends and atmospheres that characterize the world of rum with musical performances and folk dances typical of the Caribbean areas.
Within the festival, it will be possible to taste the world's best rums expertly paired with food, chocolate, coffee and cigars that will enhance the taste and guide guests through a journey entirely dedicated to sensory pleasures.
The Festival is curated by SDI Eventi, a company specializing in the organization and production of cultural, sports and entertainment events, which developed the ShowRum project in collaboration with one of Italy's leading rum experts, Leonardo Pinto. The latter, Festival director, international judge and founder of Isla de Rum, will take care of the relationship with exhibitors, content and teaching within the Review.
ISLA DE RUM is a company that, making use of the international relationships developed over the years with producers, connoisseurs and experts in the field, promotes the dissemination of rum culture on the national territory with the organization of evenings and masters, the latter in collaboration with The Rum University, of which Isla de Rum is the sole representative for Italy.
Read more: info@showrum.it segreteria@showrum.it
www.showrum.it
