WAF patents: designers who talk about (and with) wine
An innovative streak and the ability to sense trends are the qualities of Gianluigi Fortunato, a second-generation owner, who since the early 1990s, in his early twenties, joined the company alongside his father and gave the brand further impetus and growth. He follows and develops so many projects and products, innovates on a technological level, and internationalizes the company, opening up to new markets, pushing the production capacity that he knows is the company's real strength, in an age when markets are becoming increasingly international not only in exports but also in imports. However, Gianluigi believes in what he is doing, and he is right: now, after 30 years, the third generation is entering the picture.
Technology, sustainability, quality
Waf Patents processes 130 tons of plastic per month. Fifty percent of that amount is ultra-pure and transparent methacrylate.
The company is also an environmentally friendly industry and sorts 100 percent of its production waste for material recycling.
At Brevetti WAF, transparency and quality of products is sought after to a maniacal level, which is why every piece is checked methodically.
The philosophy that inspires design
At Brevetti WAF, the philosophy that inspires, guides and concretizes the creation of the company's various products starts from a basic concept: wine is fashion, wine is fashion.
From a costume point of view, wine or wines (in all its countless facets and product articulations) have become increasingly "fashion," and this at all latitudes and in all markets of the world.
The protagonist is the wine, the bottle, its label.
Wine and the objects that accompany it (sparkling wine glasses and buckets in particular) must have this function: to make the content the protagonist, not the container.
And here we are at the paradox for a designer: to enhance the objects he designs by making them protagonists, an idea that often conflicts with the above principle.
The happiest design of successful objects at Brevetti WAF started from the people inside the company, Walter and Gianluigi Fortunato in the first person, true successful designers in this respect, as well as all the professionals who espoused the same philosophy.
There is a lot of wine culture, in general, within Brevetti WAF, and this starting from Walter Fortunato's realizations and patents back in the 1960s and 1970s, and because of this knowledge and awareness the company knows well how much part the aspect of emotions plays in the experience-wine, for an end user.
